The real estate market stands out for its difficulty and high cost when it comes to attracting and retaining clients. Each lost customer represents a lost sales opportunity. Every day, more and more real estate agents choose to invest in technology, and therefore, in themselves, in order to stand out in a market characterized by its increasingly competitive environment. These agents have the secret: they use Real Estate CRMs (Customer Relationship Management).
We have raised the points that estate agents and people interested in entering this profession should pay attention to. If you are interested, check out our article: How to Become a Real Estate Agent in 4 Steps. Now we will give you a little more information about one of the most important points: Real Estate CRMs software.
For the past 20 years, CRM software has entered the world of sales, real estate marketing, and consumer relations departments across industries. Whether it’s to buy jewelry or cars, sellers – in their attempt to keep customer information in their notebooks, complicated excel sheets, or in their minds – caused huge losses in their sales and to their consumers as well. Since CRM programs entered our lives, we have been able to carry out increasingly simple and efficient business processes. So what should agents pay attention to when choosing real estate software?
Is the APP that you use specially designed for real estate agents?
A successful real estate agent is the one who knows the details of hundreds of clients and property portfolios, and follows them for months trying to match them. There are no differences between a real estate app and a digital agenda in which you can only save the names, surnames, addresses and notes of your clients. This is why the tools for real estate agents must be specially developed for their users in real estate. However, as you use these softwares you could get frustrated when you discover that they do not fully meet your needs.
Is the real estate CRM software compatible with a smartphone?
It is likely that the smartphone you have in your pocket is the device you use the most when doing your work. All the information an agent needs during a business, when he’s on the street, in the car, at the house he shows his clients at, or at the office for property registration, everything should be at his fingertips. Real estate programs, which mostly run on the computer, are out of fashion. Therefore, make sure that your real estate software is designed for your smartphone, so you can use it easily and professionally on the go.
Do you know if the real estate software you use is exclusive and stores your information securely?
The system and software that you install to sell and lease more properties will store important information about your clients, your trade secrets, and the future steps you will take to close businesses. You may not want to share this information with another real estate agent, even if they work on the same team. For this reason, before choosing a Real Estate CRM system, always check if the program that interests you, iis exclusive to you or if others are authorized to access your information.
The end-to-end encryption of the software you use will determine that only you and the people you choose can see your files. There are CRM for real estate agents. If you are looking for a mobile Real Estate CRM software that answers all these questions, we invite you to look at Aidy, the app for smartphones designed specifically for real estate agents.
Never lose a customer or a business opportunity! The best crm for real estate agents Aidy, keeps track of all your clients and tells you which jobs you should prioritize each day. It matches buyers and sellers automatically.
You won’t waste time with questions like: “who is the right person for this house?” or “where is the condominium that the buyer wants?”
Aidy is the best crm for real estate that prepares and sends professional messages and emails automatically. Aidy also automates the emails and messages you send to your clients. In this way, it reduces your communication obligations and transmits more professionalism.
Aidy highlights your personal brand and your portfolio on social networks. It allows you to do high-level marketing on social networks to stand out with your name and your portfolio in the area in which you work. Real estate agents using Aidy only focus on closing sales and earning more money.