What is a listing presentation in real estate? Is an interview for a role representing a home seller in a real estate deal. While a real estate listing presentation can be as simple as a chat with a homeowner, the best-prepared and most effective agents use slides, photographs, and records to show their skills, gain confidence, and secure the best listing presentation.
You must remember two aspects when doing the research if you want to have the listing presentation for realtors: the first is to ready yourself to list the home by planning the listing copy and strategy ahead of time. The second is to show your future sellers that you know what there is to know about the neighborhood they have called home for many years and that no one is more suited to market it than you. Keep this 4 key tips in mind while preparing your virtual listing presentation:
Research about the property
If you ask the best salespeople for any product, they would all assure you that learning everything there is to know about the product is the only way to market it effectively. To show property owners that you are the best person to help them sell their house, you must demonstrate that you know enough about it to price it correctly, advertise it successfully, and eventually bargain on their behalf to get a price and terms that are fair.
A comparative market study of the subject property starts and ends this process. All you have to do now is log into your MLS and compare the home to comparable sold listings to get an accurate estimation of the current market value.
Research about the seller
It’s time to learn everything you can about the buyers after you’ve heard everything you can about the property you’re selling. It’s just as critical to know the strengths and disadvantages of the home you’re selling so you can get a fair estimation of market value as it is to know everything you can about your sellers.
Start by looking at what they’re up to on social media. If your salespeople are very involved on social media, it’s fair to think that adding a social media aspect of your marketing plan would increase their chances of agreeing with your strategy.
After that, double-check their family situation. If you learn that your buyers have little children, you should possibly presume that morning or evening screenings will not be possible, and being aware of this while designing your idea about how the property can be marketed to the buyer group will earn you big points.
Find out what motivates the sellers and what is valuable to them for the real estate presentation. The more facts you can learn from them ahead of time, the better position you’ll be in when it’s time to sit down with them and persuade them that you’re the right person to help them sell their house.
Obviously, nothing will replace the open and truthful discussions you’ll have with your sellers at your listing visit, so don’t head into the meeting with preconceived notions regarding your potential customers. However, learning more about them than the next guy you’ll be hiring for the job of listing the house for sale will place you in the best position possible according to your realtor listing presentation.
Research about the neighborhood
If you’ve learned everything there is to know about your subject property and future buyers, it’s time to round out your research triangle by knowing everything there is to know about the neighborhood in which the home is located. This may mean the whole city, depending on the business. or even the place, neighborhood, or street where the property is located.
It’s been said that a local community tourism board should be made up of real estate brokers, so we know the best features of any neighborhood in town. It is your duty as a listing agent to sell buyers not just on the home’s features, but also on the community’s features.
There are several group features that a real estate agent should be aware of when giving a listing presentation sample: the top five restaurants in the city, the best coffee shops, corner markets, and grocery stores within walking distance, the best parks and green spaces nearby, special community services such as libraries, schools, and universities, or sports facilities and anything else that makes that community different from surrounding communities.
Show that you have real estate software that simplifies and enhances your work
Distance, personal schedules, and even expectations will make meeting prospects or clients face-to-face difficult. Personal touch, on the other hand, is the perfect way to express professionalism and experience.
There must be a way to meet and stay in touch with your clients virtually, with a real estate CRM like Aidy, which will keep you informed of all your real estate agent duties 24/7. It will help you find the most likely buyers and sellers, promote properties on social media, and allow you to make more profit by helping you sell more properties. If you are still not familiar with CRMs, you can read this article.
Aidy will send you smart notifications so you know what to do to close a deal. To get started, you’ll need a network of real estate agents and clients, but with Aidy you can easily communicate with them. Getting the help of real estate software like Aidy is a great way to manage all your marketing and lead management campaigns and get better real estate deal ideas.
An agent who has Aidy on their mobile device or desktop doesn’t need other client registration software or real estate tracking programs. Thanks to the Real Estate CRM Aidy, which offers a free trial period, real estate consultants spend less time trying to establish quality communication with leads and doing real estate marketing. They only focus on their real estate salary and being the best in the real estate business.