It is possible that Open Houses invitations are not popular nowadays but they still have a presence in the real estate market. However, you can still apply some techniques and use the appropriate tools such as Instagram and Facebook to promote Open Houses. With social media the scope becomes massive.
Have you felt that all good advertisement ideas have been used too many times by other real estate agents? Open Houses are no exception. They have always been the best way to attract customers but today they have become unusual. With the integration of the Internet and real estate CRM app that allow you to view online properties, the Open Houses ideas have completely changed.
This does not mean that Open Houses are no longer effective. If you have had success with them or not, we want to show you how to create more interaction with your ads, and promote Open Houses on Facebook and Instagram.
Open House in Real Estate: choose the right property
Organizing an Open House for an unattractive property (messy or in need of repairs) will not generate you will generate the success you want. Instead, take a look at your list in Aidy, your real estate CRM, and choose one with excellent features to help you acquire potential customers.
Many successful real estate agents have applied this method, especially those from large cities such as New York. Realtors choose the houses that are located in attractive, strategic locations and generally in very good condition. These three elements are very important. The real estate consultant knows which neighborhoods attract the most attention, increasing the likelihood of someone feeling interested.
This sets them a basis for success and gives them content for their real estate ads on Facebook.
Prepare your Open House Publication for Social Media: Choose the Photos
Choose the best photos. People always mention that the bathroom and kitchen work well, but honestly, a good selection of photos will make your invitation more interesting. For example: If you are going to talk about how spacious the rooms are, show that specific rooms.
In addition, with the Aidy real estate software, you have at your disposal predesigned templates to make your message even more attractive.
The house of the photo located on the left naturally catches the attention thanks to the good angle, lighting and colors. It’s that easy. Your subconscious registers the green of the grass combined with the landscape, the bright colors and the symmetry and immediately you think that how beautiful it is. The house on the right does not have many particular characteristics, so it does not attract attention so easily.
Now that you know which photos can work, select 2 or 3. After this, it is time to write your post for Open House on Facebook and Instagram.
Writing makes you nervous? Do you want it to be impressive? Here are some tips that can help you:
- Think of the people who would like to buy that house. What do you want them to see and hear?
- What characteristics of the house will this audience like?
- Combine these elements in the message.
- Be descriptive but don’t exaggerate with the adjectives. For example: “This small, cozy and beautiful house with pink walls” Instead, you should write: “If you don’t want too much space, but not something too small, this house is the perfect definition of comfort. Take a look at the living room with the pink walls”
For more detailed information, visit our blog: The fundamental guide for professional real estate protography
Promote Open Houses in Social Media
Why in social media? Because you can create a demand within a local area. It also allows you to advertise directly to your specific audience.
Normally, to promote an Open House, you would send pamphlets and emails to your neighbors, friends and family. But with social networks you can expand your wider scope and take advantage of the best aspect of the real estate business with the photos. To start, let’s talk about the Real Estate ads on Facebook.
The easiest and simplest way is to promote a publication. Create a normal entry with the details of the property and the Open House. Be sure to include the date, time and place in the description. You can use the real estate CRM Aidy, to take note of all these details and create a reminder.
If you are going to do something creative like having a delicious catering and a free buffet, do not hesitate to mention it. If not, let the ad stand out for itself.
Once published, you can promote it. You will see the “promote publication” button. If you don’t see it, maybe you need to set up your profile as a Business Account or open a Facebook page.
When you click on “Promote publication”, you will see a list of options to choose from the budget to the audience.
With Instagram you can also use advertising to promote your Open House. You will need a business page on Facebook (since they belong to the same corporation). You can create an ad from your Facebook account or you can start by clicking here.
Simply select your budget and audience. Then choose the photos you want to use and voila. Be sure to select the option that will link them to your profile or your website.
Planning an Open House: Extend your Audience
Taking different approaches to promote an Open House can produce significant results, if you do it properly. If you are not generating the Real Estate leads you want, consider making changes to the advertising by changing the description or the images. Maybe make the Open House concept a local event.
We have seen agents take advantage of the event and invite the neighbors, with beautiful postcards, to say goodbye to a family that is moving from the place. People always have friends who may be looking for houses and if any of them wants to sell their property at some point, they will contact you.
It is also an excellent opportunity to add contacts to your lists of Aidy, the real estate CRM that helps you organize your leads and allows you to send them valuable content to keep in touch.