Although we currently have thousands of tools to improve the professional photos of our real estate ads, it is important to know which ones are right for us and which ones we should discard because they don’t bring us any benefits. From the SLR cameras and the different lenses available, here is a guide to take professional real estate photography.
If they are products or services, an aesthetically pleasing image will attract more looks and get more leads. Property pictures are no exception to this law.
If you are starting and do not want to invest in a professional photographer, or if you are looking to cut some costs, we have developed a guide for beginners that you can use to create attractive photos of your properties for your real estate ads. With this guide, plus a little practice, you can take professional photos for real estate to capture the attention of many customers.
Tips For Beginners of Real Estate Photography
Before starting with the different cameras and lenses available in the market, we will teach you some tips and terminologies of photography.
Aperture, ISO and shutter speed: The bread and butter of any photograph. Both cameras shown in this guide will encourage you to adjust these basic settings. What one these parameters regulates how light or dark the picture is going to be. However, each of them is doing something a little different.
Each photograph may vary according to the situation. But dominating these three adjustments, you will stand out from the competition and attract more real estate leads.
The opening regulates the depth of the area, that is, how dark the horizon is when you focus on something in the foreground. If you are taking photos of interiors, the idea is to show the room and more things in relative focus. When you take interior photography, keep the aperture around 8.0. This is the ideal point of most lenses to get super sharp photos of your properties in the real estate market.
The ISO controls the sensivility of the light in the camera. Unfortunately, taking pictures with a reflex camera or DSLR and an increased ISO has its disadvantages. Increasing the ISO number will produce noise or “grain” to your final product. For now, try to keep this number as low as you can for a lighter and sharper shot.
The shutter speed regulates the amount of time the camera allows the light to reach the sensor. If you are holding the camera with your hands, the lower the shutter speed, the more evident the camera movement will be. If your hands are not stable when you shoot the shutter, your image will be out of focus.
It is advisable to use a sturdy tripod to take real estate photos. It will encourage you to let more light into your camera at a very low shutter speed while minimizing movement at the same time. You should keep ISO levels down, too. You will get a clear image without any visible movement in the photo.
12 Real Estate Photography Tips
With the practice of these configurations and a correct exposure for having clear images, you are already on your way to taking professional photos to stand out as a real estate consultant. Here are 12 tips to take into account:
- Have a large angle of the lens (10-22mm for a DSLR).
- Lighting is important and a window light will be your best friend. Go at a time of the day when the light entering through the window is uniform throughout the room.
- Remove distractions. Make sure to tidy and clean the room perfectly well.
- Place the camera at the level of the door knob and be sure to shoot at ground level. Avoid using crazy angles.
- Keep the verticals straight. Lines can get distorsed when you use a wide lens. To help you with this problem, try to take the photos much lower than your eye level.
- Acquire a sturdy tripod. Its not necessary to get a carbon fiber tripod, but at least make sure that it’s very tough and resistant.
- Use the RAW format. This will allow you to edit your photos with more freedom. If you lost the exposure, you can apply touch-ups with editing programs.
- When you take photographs of exteriors of a property, do it on a cloudy day. The clouds are behaving like a giant diffuser, and you’re going to have outstanding illumination.
- Learn how to use your camera’s timer while using the tripod. This is a secret to eliminate any movement.
- Be patient while editing your photos and do not rush. The editing process may take longer than the shooting of a picture.
- Evaluate the photographs of the competition. Imitate the works and be inspired to produce similar photos.
- Use a real estate CRM like Aidy to share the photos of your real estate ads on your social media in an easier and more attractive way.
Camera for Real Estate Photography
Generally when recommending a product, we prefer recognized brands, although sometimes it is difficult. Determining which brands are reliable today can be a challenge.
In the field of sophisticated digital cameras, fortunately, choosing a good brand is relatively straightforward, due to the fact that most of the better brands made a smooth transition from photographic film to digital imaging a few decades ago. The best digital cameras come from brands you currently know, either for their cameras or other electronic devices.
To help you in the future with the purchase of your camera, we have made a list of the best camera models with brands, budgets, adjustments and prices. Here you will find the digital camera you need to take professional real estate photos.
Definition of the Camera
We describe advanced digital cameras as those with interchangeable lenses: DSLR and Mirrorless ILC.
DSLR: Digital SLR cameras have maintained a design similar to advanced film cameras with a voluminous camera body. DSLRs can typically generate images of higher quality and more efficient features than mirrorless cameras. In addition, SLRs have more options for changing lenses than mirrorless ILCs.
The advantage of the DSLR over the mirrorless is that they have more time in the market: the SLRs have a wider range of lenses and accessories as well as an immense market, since they have existed for much longer and are a safe choice to take photos professionals.
Mirrorless: The interior of these cameras is distinct from the ones of the video cameras. The interior of these cameras is more similar to the shutter of digital cameras, allowing them to be smaller than a DSLR. And although the image quality is not the same as that of a DSLR, it may be sufficient for most beginner photographers. The advantage of the mirrorless over the SLR is its weight: with fewer parts, the mirrorless are lighter.
With this information in mind, we will look at the best advanced cameras of each brand. Note: The prices in this list below are for camera bodies only, without any lens kit included.
The Best Canon Cameras for Real Estate Photography
Economy: The Canon Rebel T6i reflex is one of our favorite cameras. You can find them around $ 600, and their image quality is a gift at that price. The T6i has 24.2 megapixels of resolution with an APS-C sized image sensor. This model is characterized by an LCD screen, where you can see extremely sharp and bright images. The T6i is also very easy to use, as well as all the Canon Rebel line.
Average: In a medium price range, the Canon EOS 7D Mark II stands out, which is one of the DSLR with the fastest performance in its price range, regardless of the manufacturer. You will fire up to 10 frames per second. The 7D Mark II has a 20.2 megapixel camera, which is very good for most shooters. Finally, we really like this model’s LCD panel, it’s really transparent and white. It is perfect to review the photos after taking them.
Advanced: The Canon EOS 5D Mark IV has a very good DSLR camera with top-notch image quality, full frame image sensor and 30.4 megapixel resolution. (The full frame image sensor provides exceptionally good images in low light environments relative to DSLRs or Mirrorless cameras with a smaller image sensor). It also includes 4K video recording, which is not a common feature of the DSLR. The 5D Mark IV works very fast, so you won’t lose a spontaneous photo. This excellent Canon camera is around $ 3,500.
The Best Nikon Cameras
Economy: One of the best values is the Nikon D7200 as a DSLR camera. It costs around $ 500, but offers very good features, including a resolution of 24.2 megapixels on an APS-C image sensor. This is not a professional-sized image sensor like the full frame, but it is big enough for real estate photos. It also has a very clear and high quality LCD screen.
Average: It isnt usual to find a full frame camera in this range of price. The Nikon D750 DSLR fits perfectly here, with a price of around $ 1600. The D750 has a resolution of 24.3 megapixels, so it is behind from more expensive models in resolution. However, the full frame image sensor compensates for the low resolution. This model has a large and inclinable LCD screen, ideal for taking pictures from different angles.
Advanced: The Nikon D810 is, without a doubt, one of the best DSLRs on the market. It has a resolution of 36.3 megapixels and a full frame image sensor, the highest to be used in a digital camera. This sensor performs excellent in low light conditions. Its display screen is bigger than the average and creates very sharp photographs, which are ideal for displaying photographs after taking them. It’s only $3,000, however. If you are just beginning to take photos in real estate, this camera will not be a good investment.
The Best Fujifilm Cameras for Real Estate Photography
Economical: Fujifilm mirrorless cameras are a model with an extremely retro style. But don’t let them fool you. It has very modern and high level features and functions. The model X-T10 belongs to this group, with an elegant black and silver style. In addition, it has a 16.3 megapixel resolution APS-C image sensor. It also has a tiltable LCD panel that allows you to take images from more complex angles. Not poor for a Mirrorless ILC with a price of about $800.
Advanced: The Fujifilm X-T2 camera has several improvements from its predecessor, including a new autofocus method , which means the X-T2 has a better and more precise focus than the X-T1. The X-T2 has an APS-sized image sensor (which is popular in mirrorless cameras) and a resolution of 24.3 megapixels.T he LCD screen of this model is sharp and inclinable. You are going to pay around $ 2000 for it, which is $ 1000 cheaper than the Nikon D810.
The Best Olympus Cameras for Real Estate Agents
Economical: The Olympus OM-D E-M10 II has some sharp angles to the arrangement of the camera body, which gives it an unique look. Irrespective of whether you prefer framed images using the LCD viewfinder, the E-M10 II has outstanding components in both regions. The screen can even incline away from the camera. Its resolution of 16.1 megapixels is below some of its competition, but the image quality of this model works very well for beginner or intermediate level real estate photographers, especially considering its price of $ 550.
Advanced: With 20.4 megapixels, the Olympus OM-D E-M1 II offers no more resolution than other more expensive models on this list. However, the E-M1 II is a fast performance camera because of its autofocus system of 121-points. With many AF (autofocus) points, the E-M1 can capture the moving subject and you will never lose a spontaneous photo. This model has an inclinable LCD screen for different angles. But the price is $2000, quite high.
The Best Panasonic Models for Taking Photos in Real Estate
Economical: The Panasonic Lumix GX80 has a price around $600, which makes it one of the most affordable Mirrorless ILC on the photo market. You can create videos in 4K resolution, which is an excellent function. You can also get 16 megapixel images with the GX80 and it can shoot 8 frames per second, ideal for photos with fast-moving objects. It also has a very sharp and inclinable LCD screen.
Advanced: Panasonic’s GH5 mirrorless camera has quickly been placed on the top of the mirrorless cameras of this brand. Offers a resolution of 20.3 megapixels for images and 4 K for recordings. The GH5, priced at $2,000, provides an ordinary LCD panel that delivers vivid images. And it has something that is rarely seen in a mirrorless camera: two memory card slots that allow you to still have space.
The Best Pentax Cameras for Real Estate Photography
Economical: The Pentax K-70 DSLR in black and silver has a block design with a great grip for the right hand, making it easy to use and hold. You will find an image sensor of APS-C size and a resolution of 24.2 megapixels, which is perfect for what a beginner or intermediate photographer needs. This model has an articulated LCD screen for point angles and costs around $ 600.
Advanced: The Pentax K-1 DSLR camera has a resolution of 36.4 megapixels with a full frame sensor. The K-1 is perfect for low light photographs. And if you’re going to take outdoor photos with bad weather, Pentax gave the K-1 DSLR a weather-resistant body, allowing you to stay in place for hours. This model is priced a little lower than other DSLR cameras on this list: around $ 2000.
The Best Sony Cameras for Real Estate Brokers
Economy: Among the most economical mirrorless cameras from Sony, we find the Alpha A6300 of about $ 900. It has a good optical viewfinder and an inclinable LCD screen, making it easy to take professional photos wherever you want. The A6300 features a 24.2 megapixel resolution APS-C image sensor that offers high-quality images relative to other models in this price range. You can also record videos in 4K, very difficult to get on cheap mirrorless cameras.
Advanced: Sony’s ILC Alpha A7R II mirrorless model is priced at around $ 3,000, but there is a good reason. This camera is a mirrorless model that features a full frame sensor, giving it an edge over low light images compared to other mirrorless ILCs and even some DSLRs. The Alpha A7R offers an impressive resolution of 42.4 megapixels and an inclinable LCD screen with great sharpness. You can also record videos in 4K.
The Best Lens for taking Real Estate Photos
Until reading our list of best DSLR and mirrorless ILC camera lenses, bear in mind that the lens and camera body you chose must be compatible or that the lens would not fit with the camera.
Another significant feature is that many DSLRs and mirrorless camera bodies have a lens pack. Although the kits do not provide the functions that an experienced photographer needs, these kits can be a perfect option for those who are starting. Most of these lenses have the zoom function, which is very good. You will save some money by buying a kit compared to buying the camera body and lenses separately.
But when you’re ready for more features, better image quality or a little more versatility than the kit offers, the following list of additional lenses will be the ideal option to update yourself and take professional photos of your properties:
Canon: the best additional lens for a Canon DSLR is the Canon EF 24-70mm f / 4. It costs around $ 1000, but has the capacity of a 24mm wide angle, ideal for taking pictures of interiors, where it can be difficult to adjust the entire room in the picture. And with a light zoom, the 24-70mm gives you enough versatility.
Nikon and Pentax: the Sigma 17-70mm f / 2.8-4 DC Macro lens are very good because they were made to fit both Nikon and Pentax DSLR cameras. (This lens also has a version made for the Canon DSLR). This lens cost around $ 500 and provide a wide-angle capability, perfect for interior photos. The zoom is also manual, as long as you are not looking for a photo capability of a phone.
Fujifilm: Fujifilm’s XF 18-55mm f / 2.8-4 lens conforms to the X models of mirrorless cameras of this brand. It has a limited zoom range, but we also like the wide-angle potential it has for indoor photography. It’s accessible at about $700.
Olympus and Panasonic: Mirrorless cameras of these brands use Micro Four Thirds, so many additional lenses are going to adapt to these cameras. We like the Olympus M Zuiko Digital ED 12-40mm f / 2.8 because it has interchangeable lens for $1000. It has a little wider angle capacity than other lenses and a small telescope, but you will not notice the difference with interior photos.
Sony: We like Sony Vario-Tessar T E 16-70mm f / 4 lens, that costs around $ 1000. It has a good zoom range and its wide-angle capability is enough to work perfectly in interior photos.
Regardless of the camera you choose, a good real estate marketing strategy will make you stand out even more as a real estate agent. With the help of Aidy, the real estate software, you can put together a plan that includes the photographs you have taken, along with an impressive description, and send automated emails to your leads to get their attention.