Having the best property for sale without the right ad or description can become a waste of time and money. In this era where everything is digital, is when real estate consultants have to be more up-to-date than ever and adapt their advertising to the most attractive and impactful format to capture more leads. We are sure that after these tips and real estate ads examples, you will see an increase in your sales and references.
The images matter. Especially in real estate and, even more, if they are online.
The website is not the most important thing for your real estate ads, since the key for getting good results lies in how well you optimize your ads. Buyers are surrounded by images of properties for sale or rent and they can quickly distinguish which one is worth seeing.
You must do whatever it takes to show the properties of your leads at their best angle for attracting potential buyers.
We present some of the most important principles of real estate marketing behind each effective ad:
Real Estate Photos: The Images Matter
In the world of Real Estate marketing, visuals have a supreme reign.
- 93% of the most attractive real estate ads on Facebook have a photo
- The first impression is formed in just 50 milliseconds
- 64% of consumers are more interested in buying a product after watching an online video
The new technologies of virtual reality (RV) and augmented reality (RA) are making it possible for home buyers to transcend time and space for obtaining more precise images of the property. Consequently, they help the real estate consultant to get more leads and close more sales.
It’s fine if you can’t give the 3D experience to your customers. The most important thing is not to skimp on the quality of your photos.
Without a doubt, professional photographs are the most crucial element of your real estate marketing strategy ads. 86% of real estate buyers indicate that the photographs of the ads are the main reason why they decide to see a house, but only 35% of real estate agents use this resource.
According to experts, using professional photography is the number one step to make the best real estate ads stand out from the competition. This will allow you to be in the best position to have more samples, offers, and finally, a higher selling price.
We’ve all seen what happens when a real estate ad has no photos. In the real estate market, investment in quality photos is always worth it.
In the same way, you can merge your ads with the real estate software Aidy, which will help your buyers automatically match your ads and present your properties interactively. In this way, you can increase the chances of a successful sale.
You can find in our blog all the detais about Real Estate Photography in this fundamental guide.
Optimize your Descriptions
If you are getting the attention of your customers with your photos, use your words to retain them.
Write impressive descriptions in your ads to surprise readers and encourage them to learn more. Start with the most attractive aspects of the property (see the following list) and use impressive words to excite them with the ad.
With the real estate CRM Aidy, you can make your ads stand out with your own style thanks to templates designed to share your properties or personalized messages.
The goal is to show the most convenient attributes as quickly and shockingly as possible. Do not bore the customer with too many details. The customer service time is short and there are a ton of ads competing for their interest. It is ideal that you keep the description around 150 words. Try not to exceed the maximum of 250.
Also, remember that the algorithm of all ad websites will use your description as a way to match potential buyers with the properties and features they are looking for. The real estate CRM Aidy, can help you create this interaction with potential buyers automatically.
Before you sit down to write the description of your ad, take a moment and put yourself in the shoes of the buyer. Think about which features and amenities would be the most important for him/her.
Here we share a brief list to help you with your next real estate ads:
Be Ready to Optimize your Real Estate Ads
- Remove the mess
- Use natural light
- Hire a professional or at least use a tripod
- Always carry a flash
- Choose a wide angle lens
According to the list of ad sites, some of the most used words are:
Write your description with a maximum of 250 words.
The Most Requested Features
This is a quick list of the features most buyers want:
- Outdoor lighting
- Wooden floor
- Laundry room
- Energy saving resource
- Ceiling fan
Don’t Forget the Follow Up
If you apply all the recommendations given above to work on your ads as a professional, but you forget to follow up, you will be losing a lot of money and time.
Real estate consultants who succeed in ad websites know that the full force of their sales strategy would fall apart.
These sites are extremely competitive. Clients will be presented to multiple real estate agents. The one that acts faster and the offer with more value, will eventually win the sale. For implementing this, you must have a long-term follow-up strategy.
Instead of trying to succeed quickly in an ad website, look at your ad strategy as an investment that will bring your reward over time. With the help of the pilot function of the real estate CRM Aidy, you can make your clients match the house they look for and send them the proposal of the property automatically without any inconvenience for you. Set up emails to send relevant content to your leads, and you will be the first one to be contacted when they are ready for a purchase.