A large part of a real estate agent’s work consists of preparing real estate listings to sell properties and generate leads. Today, it is no longer a question that well written real estate ads accompanied by good quality images, shapes the marketing for realtors of each sales channel in Real Estate advertising.
Property listing portals are important, but nowadays it is also indispensable to have realtor advertising on social networks such as Facebook, Instagram or Linkedin. Each realtor ads must respond to the specific needs of the audience of the channel where it will be published, and must have the necessary incentives to capture the attention of the potential customer.
In this article we will detail the most functional and creative advertisement ideas to make your Real Estate advertising campaigns stand out and have excellent results with the best real estate ads:
Identify your audience
First of all, you must know your people. Don’t skimp on customer research if you want to understand your audience. Figure out who they are, what they are looking for and, most importantly, after working with you, how they like to feel.
Use Google SEO and hashtags
It is important to use the keywords used in your online searches by the audience you are trying to target, through search engine optimization (SEO). For example, if you are trying to sell a property in London and “houses with a pool” have a high search frequency in that city, you should use those words in your ads so that your property listings appear in that audience’s searches.
On the other hand, it is very important to use hashtags in your social networks to attract buyers and sellers in a certain place or market, for example #realestatelondon or #housewithswimmingpool to appear in the networks used by your potential customers. You will catch their attention this way and they will find you more quickly. For the ad to be effective it is important that you put a brand name, name and contact number so that they can contact you.
Publish virtual tours on social networks
Videos are becoming the fastest way to attract customer attention.
In reality, Facebook’s algorithm has modified to make videos more accessible in users’ news feeds.
For real estate brokers, videos are often a cost-effective way to advertise on Facebook over a rival platform like YouTube. You monitor your budget, location and audience as you set up your ad in the Facebook Advertising Planner, while Facebook real estate listings guarantee that your target audience sees your ad. For real estate instagram post suggestions, the same goes.
The best example of a real estate Facebook ad that uses video to send audiences a tour of a featured property draws their interest by giving audiences a more realistic way to experience a 3D property. The video also gives us a lot more detail than a single photograph, in addition to the detailed definition.
Use video drones for showing properties
Drone images swept the real estate market, and still, without at least 360 images involved, it’s impossible to picture a high-end deal. Currently, antennas are used more frequently by high-volume agents than by low-volume agents. By mixing high-quality scenery and interior shots, they create a visual story, creating enticing advertisements for real estate agents.
Include home improvement tips
Consider running advertisements that share information that you know your audience will find helpful to position you as a trusted advisor to support your audience.
It’s easier for the organization the more you feel about the audience. Think about what customers are looking for in their new home and share related tips, such as “how to get a mortgage” or “how to employ a good moving company.” Consider the weaknesses of your audience, too.
To prove that you appreciate them and provide ways to draw new buyers, use the commercials.
Give a good service to the clients
Studies suggest that bad customer service is a big cause of the lack of consumers. As real estate is all about creating lifelong partnerships with clients that will serve as references or purchase or sell another home, declare your devotion to serving your clients.
Build a set of examples of the client experience in motion in real estate advertising. Use imaginative graphics, your team’s photos, or even a video of a recent customer who is happy with your service. This technique is particularly beneficial because it helps to create social facts. Your viewer doesn’t have to take your word for it, so they can read other consumers’ first-hand accounts.
Promote old houses as investment opportunities
Older houses that are old and need work appear to live longer on the market. For sellers who wish to sell these assets and go on without selling the property at a loss, this may be frustrating. The placement of these homes as investment assets that suit the rising buy and sell market is one of the most successful strategies. The basic advantages of the house, such as the large lot size and the hardwood floors, are what this ad does well to note.
Serious investors are likely to contact this information, which means that this real estate team can nurture potential clients after the information is submitted.
Use hashtags such as #houseinvestment to catch the attention of people looking for this type of property, so they stop scrolling through your feed to real all your real estate advertisement examples,
Post photos that draw attention
Most people look at the photos first, and then at the general characteristics of a property, so in addition to posting good quality photos, if possible professionals, you should use images that users do not see often.
In your listings, figure out what makes each of your assets special and highlight them. This could, for instance, be a terrace bbq, an enclosed patio or a Jacuzzi bathroom. Use something which fits the search preferences of your audience.
Bathrooms and kitchens, on the other hand, will make or break a deal, so start off there. The photos in your ad can be your audience’s first encounter with you, so use your gallery to illustrate the caliber of homes you have to sell.
Use attractive real estate advertising words
There is a lot of weight in well-written material because it makes readers imagine what is being portrayed. Use descriptive terms such as spacious, roomy, sleek and elegant for the real estate listings to illustrate why people should plan a property tour.
A video of the property can be added to the list listing. This mixture works because the points made in the explanation are reinforced by the film.
This combination works because the video supports the statements made in the description. For example, the ad mentions that the space is comfortable and spacious, and the video shows how spacious it is.
Highlight your selling skills
Buying or selling a house is a huge task for your clients. It’s potentially the greatest buy or sale they’ll ever make. That’s why it’s crucial that they work in key places with an agent who knows the industry well and has expertise. For starters, if you are a professional and strong purchase price negotiator, have him or her in your ad with a detailed introduction to who you are so that consumers can appreciate how you are going to assist them. You should have a shot of you talking to prospective buyers if you offer home valuations.
Demonstrate your expertise
Purchasers and sellers esteem experience, so utilize your ads to show yours. You can highlight how big your real estate team is in the advertisements and how long they have been in business, which will inspire trust because it means they know what they do. If the ad is accompanied by a dazzling image, it adds to the sense of prestige of the real estate agent and your company.
Share personal stories
Social proof and fear of loss are marketing concepts that emphasize the fact that people often adapt their actions based on what their colleagues, or even the competition, are doing.
One of the strongest real estate promotional ideas is to tell the personal experiences of the clients you have worked with and even tell a little bit about your accomplishments as an agent.
Position yourself against the competition
Currently 99% of people search for properties and go through the online buying process before buying a home. That’s why, to prove that you’re better than the rest, you can use your ads. Mention what services you have, how many sales you close every month, what your customer experience is like.
For example, by using a bar chart that contrasts your brokerage to all others, one way is to provide examples of why you are the right choice.
Promote your events
A creative way to announce upcoming events, such as open houses, is to position your announcements to say you are organizing them.Rather than merely making an ad for an event without naming yourself, this strategy sounds almost like welcoming the viewers to the event. Saying that you are the organizer of the event is good for real estate agent advertising.
Know that creating partnerships as a real estate agent is the secret to growth, so find opportunities to place your name and logo on your advertising. This encourages you to develop aspirations and understanding.
Before they see you in person, prospective clients know who you are. For organizations that have several different agents planning activities, this fits well. Including their names brings to your ads a special contact.
Display multiple listings in one publication
Buyers also spend a lot of time searching for properties online that they need. Sites like Pinterest, in particular, make it easier for individuals to save pictures of the kind of house they want to purchase. Using the ads to give the audience an understanding about how you can help them get what they want in order to fulfill the desire of a customer to see multiple properties to narrow down the look of their dream home.
Don’t restrict your ads to a single image; to display multiple pictures, use a carousel or a slideshow ad. Another choice is to view multiple pictures of the same house. It offers consumers a short peek at a property they want and helps them to click on the ad for more information.
To share your contact information and social networking sites, always use the new card in the collection. People have the choice to email you with questions in this manner, track you on social networks or both.
Use GIFs to have fun
There are many reasons to incorporate GIFs into your real estate advertising on Facebook. For example: they are eye-catching and highly appreciated by viewers, give your real estate facebook ad examples a modern twist, are easy to create, and can be shared to extend the reach of your brand, and showcase your personality.
GIFs are a perfect way to demonstrate how to do things for the crowd. Using GIFs that indicate how convenient it is to work for you, how to arrange a home, or how to plan for a move, based on the desires of your audience. The best real estate facebook ads offer something of value, but have fun to engage your audience.
Create a YouTube channel
Not as a single site, but as an ongoing blog, more and more real estate firms are moving to YouTube where they can display active listings along with helpful advice for both home buyers and sellers, as it is an promotional strategy that appears to work like a charm.
Invest in a Real Estate CRM
For the next real estate advertisement campaign, whichever strategy you want, make sure to keep an open mind and take the time to discover the distinctive voice for real estate advertisements that succeed.
The good thing is that you don’t always need to spend money on ads. You can just post your properties, your services and your unique brand on Social media easily. You already have pictures of your listings, so with a realtor app like Aidy’s digital flyer tool, you can come up with automatically created posts for facebook & instagram (including your portfolio’s pics.) They will all look professionally prepared and you will save time and increase your leads and sales.