Real estate business cards are a marketing material with a great impact when a client needs your services. The way you design your realtor business card, as well as the way you show it, can help you stay on the mind of potential clients.
The Real Estate Agent Business Card Nowadays
Every real estate agent needs a business card. In an increasingly digital world, real estate cards are still relevant. They are inexpensive, portable, and packed with information that a potential customer needs. If well requested and used wisely, your realtor card is a way to stay with contacts when the conversation is over.
You should use a CRM app like Aidy to help you keep track of your contacts and remain two steps ahead, whether you are in or out of your office, when it comes to handling your new real estate leads.
What Should the best looking business cards Include?
Whoever buys a house nowadays mostly goes online, so, in addition to your mobile phone number, make sure that your website and email address are on your business card. You must also include any copyright and trademark symbols and license information that the law indicates in the area that you work.
If you are planning to handle them for networking, you may want to consider making real estate business cards specifically for delivery to other colleagues and industry professionals. It is a smart idea to include your social profile info on the back of your business card if you are involved on social networks.
How should a real estate agent card look like?
The font, color, shape, and design say a lot about the best realtor business cards. Consider ordering real estate business cards samples before placing a large order, to check if they turned out as you wanted. These are some of the main qualities and key elements that unique real estate business cards must have to be effective:
1. Must have the agency name
It may be the central star of your own business card, but it is just as important as the agency you represent, because your agency probably already has a reputation in the community and its own marketing. Your business card can be an extension to attract more brand association between you and the agency.
Your real estate business card design must identify your agency’s brand. This involves having the best fonts, branding, colour scheme and other aspects of design that render the organization distinctive. Some agencies have a template for real estate agents that already contains this bit of information. If your agency offers this, all you have to do is fill in the blanks and choose a printing partner.
2. Must be readable
White space separates the most important information and makes it easier to read. It also leaves room if you or your potential customer needs to write down a note or reminder.
It is important that free space is left, that the font is legible, and that it is not too small. Please note that many professionals use applications to scan contact information directly on their phones.
3. Must have visual identity
A key aspect of the publicity collateral is the use of colors and fonts synonymous with the company name on your real estate business card. If you have a slogan or logo that is short, try adding it. But remember to check what you can and can’t use with your broker, when it can happen that a big franchise brand has its own marketing norms and guidelines.
4. Must include all means of contact
Potential customers communicate from different channels, so it is important not to miss any opportunity. You must include: your office phone, your cell phone (for calls and text messages), your business email and information on the website and/or your social networks.
5. Must be of good quality material
Real Estate business cards are printed on thick card stock. Many websites have real estate business card ideas and have a design tool so you can preview a sample before buying. But make sure that the material they use is a good cardboard material.
Mistakes to avoid in real estate business cards
All real estate agents want to stand out. But your potential customers should remember you for giving a positive image, and not the other way around. That’s why you should avoid these mistakes when designing your real estate business card model:
1. Avoid excess
To make it stand out, there are many new colors and fonts you can use on your deck, but be careful to overwhelm the deck. Do not cover with text or graphics every millimeter of the card, or you run the risk of having too much data and frustrating the client.
2. Avoid Stock Images
Avoid generic premade symbols or images that you have found online. The image of a house with a sale sign is not unique. Instead, consider working with a professional to design a professional, custom logo. If you still don’t have it, you can read the Essential Guide to Realtor Logos.
3. Avoid the presumption
Don’t include cheesy phrases about how many houses you’ve already sold. It is preferable that you differentiate yourself from your colleagues by adding a slogan or quote that defines or catches the customer’s attention.
4. Avoid resizing
Most card holders in wallets and purses are made to hold standard 3.5 x 2 cards. Therefore it is preferable that you do not change the size or shape. However, a slightly rounded corner is acceptable.
5. Avoid unconventional material
When it comes to your real estate agent card, use only cardstock. Think about who you are giving your cards to and what purpose you want them to serve. Do not use wooden, plastic or metal cards.
How to make the best real estate business cards:
While there are websites to design free real estate business cards, it is preferable to hire a professional designer to create them.
- If you use any graphic other than a logo, do it professionally
- Make sure the card has no misspellings
- Go to a location offering high-quality cardstock with a commercial printer
- To keep them from bending or smudging, store your cards in a hard case.
- You can choose cards with a shiny finish or aluminum trim. These elements add a tactile dimension that can give your cards a competitive advantage when in the hands of your customers.
- People should not have to guess what you are doing when looking at your card. If your cards don’t communicate what you do, you should change your design. It is very important for the client to understand that you are a real estate agent when looking at your business card.
Where should you distribute your real estate business cards?
You should turn in your cards during personal conversations like the ones you would have at networking events and open houses, or when you know that you are talking with a potential client.
Keep your real estate agent cards handy wherever you go, because you never know where you will meet a potential client or business partner. But remember that you must also be selective. Your goal is to establish meaningful relationships and win clients. You can use your website and social media to send a group message, using a Realtor APP like Aidy, which will allow you to send email campaigns and messages with preset templates that will save you time and look very professional. In this way, once they have obtained your contact information, you will contact them again and remind them that they can count on your real estate services.
Best Real Estate Business Card Designs
The real estate industry is highly competitive. Potential clients can receive multiple business cards from many potential real estate agents, so it is important that your card stands out from the crowd. Below you will find some real estate business card ideas to inspire you to create your own:
Modern real estate business cards with prominent black background, another color for the brand highlight, and details in silver
Luxury real estate business card with a silver-tone background finish and tactile texture
Card where the agent’s photo and His/her name predominates
Card with data in a vertical direction
Luxury card with 3D background tactil details
Card with details in golden color
Color card according to your real estate logo with silver details
Very colorful card according to the colors of your brand with its slogan as the main attention call
Designs and designers online
If you’re already clear on the concept for your own real estate business cards and you need a designer, Fiverr has designers from around the world who can design your card quickly and inexpensively. Take a look on Fiverr and ask the designer for real estate business card examples or show him/her yours.