Being a real estate agent can be difficult, and even stressful. On a normal day, it is possible to have 2-3 appointments with vendors, 3-4 openings in the home and a lot of paperwork to prepare and review. As the majority of the professionals, realtors send many emails daily, which are excellent Real Estate Email marketing opportunities.
Below we will detail the ideal content of Real Estate Email marketing to send to your leads and clients, and how you should include your signature in a professional manner as a real estate agent:
Identify your target
Without a target audience, you don’t have a message. And without a message, you don’t have a Real Estate email campaign. To help determine who is your target ideal, consider if you want to go to buyers or sellers of homes and what is the desired end result.
Include a call to action
A strong call to action is intended to evoke a response and engage your audience to act. You can encourage action by including the name of the recipient, by adding a promotion not to be missed, or by using words of command effective as “buy”, “download” or “subscribe”.
The message must be eye-catching
Its central message of what Real Estate digital marketing should be. Its the first thing you see when you receive a direct mail that reaches your mailbox. If you decide to highlight a text in bold, just remember not to overdo it. Balance the text with striking images and high quality, and make sure to leave free space of information to not saturate the reader.
Explain the benefits
In the real estate market, which is highly competitive, there is simply not enough to tell your target audience who you are and what makes your business. You must point out what there is for them, and tell them what they will benefit if they communicate with you.
Perform a follow-up
The final goal of direct mail is that the target audience communicates with you. If you linger too long in responding to your Real Estate leads, they will lose interest immediately. It is vital that you are available to answer telephone calls and respond to emails in a timely manner, quickly and efficiently.
For more detailed information, you can read Real Estate Email Templates for Sending to your Leads.
What should you include in the real estate agent email signature?
If you do not have a good email signature with a banner at the bottom, it may not display your work in a professional manner.
The Real Estate Agent Email Signature should include: Full name, position, company, qualifications (optional), company logo or photo, phone numbers, address of the office (add a Google Maps link), website (add a hyperlink to facilitate access, e-mail address (optional), networking, social media Icons (optional), Banner (optional) Disclaimer (optional).
We know that the real estate agent spends most of his time everyday outside of the office. That’s why we designed Aidy, the first real estate software that you can download on your mobile device and have all the tools of real estate marketing at your fingertips.
With the real estate CRM Aidy you can send Newsletters easily and quickly. In addition you’ll be able to choose between dozens of Real Estate templates that will help you send your emails in a professional manner and automatically.