Each contact you have with the client is an important step, so we present these Real Estate email templates that you need to send to your real estate leads adapted for each occasion.
We want you to be the first agent with whom they would want to communicate when they are ready for the purchase of their new house.
Consider the Real Estate marketing emails that you are sending to your potential customers. Would you like to open them if they appear in your Inbox? More importantly, would you answer them or would you like to visit the website of the real estate advisor being contacted? It is possible that your Inbox is currently full of information and offers, so the majority will be considered spam and will be eliminated. That’s why we want to show you this list of Real Estate email templates that you need to send to your real estate leads to help you stand out from the rest.
Readers do not delete the emails that interest them. The following emails will help you enter their Inbox.
1. Real estate introduction letter
We strongly suggest sending emails only to potential customers who have contacted you. Otherwise, it can feel like an invasion of personal space. The first email works as a welcome for the rest of the communication that will take place through emails.
Don’t overwhelm them with too much information. On the contrary, introduce yourself quickly and casually and show them a short fragment of what you can offer them.
Start by asking yourself these questions:
- Who are you?
- Why are you sending them emails?
- What value are you providing them?
Example of Real Estate Introduction Email
I have noticed that you have recently registered to receive alerts on my website. I’m glad you subscribed! This is the fastest way to receive updated information from listings in your area. Our website is updated every hour, so you’ll be the first to know when a house that suits your tastes will be available on the market.
I have worked more than 7 years in the real estate market, helping buyers find the perfect property. Buying a house is exciting and I am here to help you in the process. Here’s one of my blog posts about how to get ready to purchase a house and how it’s different this year relative to others.
Read more: How to Prepare to buy a House This Year
Have a great day,
2. The email to Set Expectations to your Real Estate Leads
The welcome email should arrive immediately after they receive your information or when they register on your website. The email to set expectations must be sent a day or two later, and will respond to the following:
- How often will you be in touch?
- What action should the potential client take?
- Are you showing your value as a real estate agent?
Sample email to set expectations
I hope you are doing well in your searching for houses. From now on you will receive emails when an option is available from your list of preferences in the market. I will keep you updated with some market information that can also help with your search.
If you would like to visit a house, please do not hesitate to contact me: (###) ### – ####
Continue the Search for Houses
I will be in touch,
This email reaffirms why you are communicating and then continues with another contact to take action. These are important steps! Here are some indicators that you should reach with each email:
- Provide a valuable offer of information or service to your potential client.
- Make it easy for you to take an action with a link or click.
- Don’t make everything about yourself. This may frustrates the goal.
Remember, you have to earn their Inbox, just like any other business or service that has earned its readers.
3. The Content Email for your Real Estate Leads
Here is where we capture the potential customer through valuable information. You may send a Material email as a frequently scheduled newsletter or take some time to connect to an automatic email distribution. You want to provide value through added content or content that you already have on your website. The best option is to combine the two of them!
These Real Estate Email templates to generate real estate leads will allow you to establish yourself as an expert real estate agent in the city. Consider including the following:
- Local market update
- Breakdown of average days in the real estate market
- Explanation of the Sales Market versus the Purchasing Market
- How to buy a house in the current market
- An option from your sales list (if it is a potential seller)
- Calendar events
- Update of new developments
- Average remodeling costs
- Turn your home into the best investment
Content is important
Display the best content you are sharing on your website, blog and social networks. The goal is to get the potential customer to interact with you, so it can be useful to take it to other channels where you share information. Link one of your Facebook posts or activities and get them to follow your page. Let them know if you are online or connect them to a blog post via Twitter or a LinkedIn link.
If you really want to move forward, there are real estate tools like Canva that can help you create professional images easily and quickly. People respond to visual stimulation! In the end, put yourself in their shoes: if they open this email, would the material actually add value? No one requires some unmeaningful knowledge.
4. The Testimonial Email
Now we are heading towards the right direction. You want to have a good mix of content email and more personal information. At the end of the day, you are trying to convert this potential customer! Testimonial emails makes your marketing improve to the next level.
Remember: testimonials are an incredibly valuable tool to prove that you are the right person for the job. However, you don’t want to seem too invasive. Here are some tips to achieve this balance:
What you should do
Include recent testimonials.
Make a story about the testimony.
Relate your testimonials with current market news.
Use the testimonials as a call to action. (Include, for example, a link to your website where you can read more, or a phone number to chat to)
What you shouldn’t do
Iclude just the testimonials in your messages.
Put the testimony of a sale in an automated email
Use an outdated or other people’s testimony.
Place testimonials in the email without any context.
Example of a testimonial email
I hope you could explore some of the market news that I sent you in my last email. If not, here I share a publication explaining the current market and how to position yourself as the best buyer.
The Real Estate market is often reduced to negotiations between real estate agents in order to close the treatment of a house. And I want you to hear some stories of a few months ago, about how I helped some people find their perfect property.
“Monica made wonders in a market where I never thought I could afford the house of my dreams. She handled the process from the beginning to the end and my family and I couldn’t be happier. ” – The Gonzalez family
“My search for houses was full of ups and downs, but Monica never stopped searching for our home. After helping us sell our current home and finding the new place, we could not ask for a better experience. ” – Juan Carlos Martínez
Find more testimonials on my website by clicking here.
Starting the search is the first step in finding the perfect property for you, and here I am to help you!
Talk to you soon,
5. The Email to Get your Real Estate Leads to Know you
This email is your chance to get more information about your potential customer. Up to this point, you must have an email address, search preferences or a phone number. If you have already spoken with the customer, then this email should be more specific with what they want and need. But if you haven’t talked yet, take this email as your chance to discuss and modify your value proposition. Please try to manage the discussion.
This email for getting to know you should be sent a few weeks after the welcome email and it will also help you get specific information about the target of your audience.
According to the Content Marketing Institute
86% of people skip television commercials.
44% of mass emails are never read.
91% of email users have unsubscribed from the newsletter of a company they had opted for before.
Let your readers be in control of your content!
Example of the email to get to know you
I want to be sure that I am sending the correct information to help you with your decisions about buying your home. In order to show you the best houses available, I would love to talk with you about your search. If you want to contact me, my number is (###) ### – ####. If not you can also contact me by email.
Until then, I share two of my favorite resources for buying houses:
- The answers to the ten most common questions about buying homes
- A buyer’s checklist: Everything from pre approval to post purchase taxes
Please do not hesitate to contact me,
6. The Real Estate email templates about “I have not heard about you”
We are used to getting excited when someone reacts to our status on Facebook or shares our posts on Twitter. So when we don’t receive a response from our leads, this can frustrate us.
Keep in mind that you are a stranger approaching a very personal space: their Inbox. If you they have not canceled the subscription or marked your emails as spam, then they keep you close for some reason and this list of Real Estate email templates example that you need to send to generate real estate leads has been working. This email is your opportunity to really capture their interest.
Consider including some of the following:
Invitation or incentive to participate in a local event.
Remind them of the tools that are available on your website.
Recent and inspirational testimonials.
Check if they want to continue receiving emails or alerts.
I hope everything is fine with you and with your visit to some houses of your interest on the website. In case nothing has changed, you can easily update your preferences in order to receive better properties. Please reply to this email if you would like to be removed from our newsletter.
Change your preferences here
I hope everything is fine with you and with your visit to some houses of your interest on the website. I take this opportunity to let you know that his week we will be at the Downtown Carnival Extravaganza making a raffle! We will have an extra T-shirt waiting for you, so feel free to stop by at any time.
[Insert event image here]
Hope to see you there,
7. Real Estate email template for Request and Review
Also known as the post-closure email, this is your opportunity to congratulate your client for the closure of their deal and request a review. After the sale or purchase of the house, you must have an automated email campaign ready in order to keep your name in the clients mind for years to come. Until then, you need to request a review. Check out: 7 Free Appreciation Message Templates you Should Send to your Leads
Sample good review for real estate agent
Congratulations! I am very excited for you and your new house. This is a great agreement and you should be proud of yourself for owning your first home.
This week I will send you a small present from our company, but until then I want to ask you a small favor. As you know, it always help us to have some good words to share with our future clients. We would love if you could share some words about your experience via email or on our website. It would be wonderful!
Let us know how we did it here.
Don’t forget to submit your permanent residency application this month. We will also be in touch to remind you when the date approaches.
How to organize your automated Real Estate email campaign
The number of emails and their organization in the campaign is specifically for your audience. With the help of Aidy, the Real Estate CRM software, you can track your leads and send them email templates and specific messages for each occasion. It is important to know that customers who wanted to buy yesterday should receive emails more frequently, while casual visitors should receive at least a monthly consultation.
Email doesn’t apply, note our three rules for all communication: Provide meaning to, made it easier for you to take action, don’t have it all about yourself, and have fun composing your letters!
Aidy is the best crm for real estate that prepares and sends professional messages Real Estate email templates automatically. Aidy also automates the emails and messages you send to your clients. In this way, it reduces your communication obligations and transmits more professionalism.
Aidy highlights your personal brand and your portfolio on social networks. It allows you to do high-level realtor marketing on social networks to stand out with your name and your portfolio in the area in which you work. Real estate agents using Aidy only focus on closing sales and earning more money.