We have prepared this detailed guide for real estate agents who want to advertise on Facebook. From branding to campaigns, demographic targeting, real estate lead generation Facebook ads, and more. We will show you with samples how to write effective real estate facebook ads for realtors that will receive many potential customers and show you why they are successful.
Let’s take a brief look at how Facebook ads for real estate agents work before you launch your first campaign and answer some specific questions and complaints agents have regarding Facebook ads. Social networking companies like Facebook collect massive amounts of data on virtually everything you do online. They then take this data and use incredibly sophisticated algorithms and artificial intelligence (AI) to determine what you will do next. In many cases, before you do, Facebook will know that you are in the real estate market.
If you want to know how to post real estate on facebook marketplace, read the following article:
Measures for Real Estate Advertising on Facebook
Conduct a personal brand audit
Since Facebook is primarily a visual medium, it is important that you rank your personal brand before you start spending money on Facebook ads. Ideally, you will want to produce ads that not only bring you potential customers, but also help you project your brand online in your work area and stay in the minds of customers. Here are some things you might want to see before you get started:
The website: Technically, you don’t need a huge website to post on Facebook, so that makes things simpler to get potential customers. This would also serve to show that you are a true expert that potential customers will trust.
The Logo: While you may never use your logo in Facebook ads, a professional looking logo on your website and landing page will help. Need to know more about real estate logos? Check out this Essential guide to creating your real estate logo.
Find out what kind of potential customers you want to generate
Because Facebook allows you to target buyers and sellers, you should have a rough understanding of what kind of potential customers you want to find before you begin. Try to keep the numbers up to date, if necessary. Ask yourself how many potential buyers or sellers you need to reach your financial goals. This is how to target real estate investors on Facebook.
Separate from your budget for the Facebook lead generation campaign cost
Once you have calculated how many leads you want to create, you must find out and analyze exactly how much you are willing to pay for each lead. A simple way to do this is to find out how much you are paying per closed contract and then divide that by the amount in cold that you normally convert into hot leads and the closing ratio for those facebook leads for realtors.
Create a Facebook Business Page
The only element you need to start operating real estate advertising Facebook is a commercial Facebook site. If you don’t have one installed yet, click here to continue. Upload your general business experience, company images, your name and a photo.
Establish a plan
Once you have set up your account, the next step is to set up the first Facebook campaign. In the Facebook advertising universe, a campaign is the final goal you set to produce any form of potential customer. Under that program, you will have Facebook ad packages that are part of the various ads you broadcast as part of this initiative.
Suppose you plan to establish a program for direct customers, for example. You may have an ad package under that ad that offers a free guide for first-time homebuyers and another that offers a selection of off-market homes. You may have several variants of each real estate ad within one of these ad packages, or redirect ads to present them to users who have already seen your website.
Be clear about the objective of your campaign
Facebook real estate marketing includes objectives such as traffic, participation, device downloads, video sharing and real estate lead generation. Because Facebook has just changed its anti-discrimination policies, real estate agents can choose a single ad, called a “Single Ad Class. Set the initiative’s goal to “Outreach” for now and then choose “Traffic” as your real estate target.
What ensures that Facebook can drive as much traffic to your ad as possible are the parameters we set below:
Set the Ad Target
The pricing of Facebook ads for real estate agents is based on a bidding scheme. This suggests that marketers are betting on how much they can invest to attract a particular market. Fortunately, this whole deal happens automatically. All you need to do is set your regular price limit and Facebook will decide when and how much you want to pay for your locations.
With each campaign, you can set your regular budget differently, or each ad package within each campaign. You can even adjust your budget when you travel, but don’t change your budget until you have an ad package that generates sales opportunities.
Set the Plan to Pay
Offering approaches to campaigns can get a little confusing and need a relentless focus, so we recommend that you choose only the “lowest cost” offering approach to begin with.
Targeting and Identification
You will then inform Facebook to which audience you wish to expose your advertising. Given that Facebook has over 2.4 billion users, this is a key step in making Facebook real estate advertising a success.
To reach the right audience on Facebook, you need to take these steps into account:
Location: Although Facebook used to make agents choose a zip code based on location, now it only allows you to place a pin and advertise within a 15-mile radius of users.
Language: choose the common language spoken by the customer and your real estate target audience. Choose more than one language, if your audience is bilingual.
Demographics: Currently, Facebook only allows agents to select by preference due to its recent equal housing laws. You should always choose preferences that could mean you will attract someone in the near future. You need to be more imaginative.
Contacts: You can choose to see home valuation Facebook ads for real estate buyers about connections from users you already have a link to. This can involve users who like your post, who have responded to an event, or who have visited your site.
This is where Facebook allows you to choose when to view your advertising. You can choose to view ads on Facebook or Instagram, or both. When you have questions about where the target is, choose the automatic.
Set up cost optimization and tracking
You will now set the programming and spending limits of your advertising campaign. Next, set your advertising spend on a regular basis focusing on the cost per lead that you have previously estimated. Starting at the top of your budget, Facebook would encourage faster optimization of your advertising. This means you are likely to start getting solid facebook leads for realtors faster.
You want to set the setting to “Landing Page Views” for a traffic ad, since your goal is to drive traffic to your website. Your goal would be to get someone to enter their contact information for a real estate lead generation program, then Facebook can automatically select the “leads” for optimization.
So that you’ve set up a plan, a goal, positioning, targeting and spending limits, Facebook will let you know what your usual opportunity for impact and click-throughs is. Make sure the target is large enough to have the potential in the third stage to have the number of leads you have agreed upon. When everything looks good, move on to the next stage. If it doesn’t, you should change your tastes to tray and expand the market you need.
Choose the ad format
All right, now you’re ready for the nice part. You can choose the copy and design of your Facebook ad ideas. You should choose from the three options Facebook offers for traffic advertising before you begin:
Carousel Ads: These are ads with several photos or videos that your viewer can navigate through. To start, you could have four open house days lined up on your carousel for this weekend and have a photo or video of each one. This ensures that viewers can see several images of the product in an ad.
Photo or audio-only advertising: this is a single image or photo. In addition to having several images to explore with your viewers, you only have one image or video to capture their interest.
Choose advertising: collections are generally designed for e-commerce companies. We show a slide show under the image and then a list of items. For example, if you have been buying boots recently, you may see a pair of boots.
Once it is the specific ad you are going to broadcast, you should prepare everything before you start writing a copy and template of the ad. Why can you persuade someone to stop scrolling on Facebook and click on your ad? Below you will find some real estate facebook ad ideas to show you how to create them so you can get started.
Real Estate Facebook ads that produces potential customers
Leading advertising: a leading ad is where you sell everything to the potential customer in exchange for their contact details. To begin with, you may be selling a guide for first-time homebuyers, a list of foreclosures, a list of off-market homes, a guide for first-time sellers, an appraisal of the home, or any other material that you think a consumer or seller might suggest exchanging Your contact details for.
To create a real estate ad to generate leads, you will first select “Lead Generation” as your marketing objective, rather than “traffic”. You will then be offered the option to create an ad with a button that they click to attach their contact details. You must then give them the requested material along with an invitation for a personal consultation until you have their addresses.
Traffic Ads: In comparison, traffic ads allow the guide to click on the website. Traffic advertising on your IDX website could provide access to a list of cheap homes. It is up to you to find out how to access their contact details until they are on your platform.
Offering ads: Another perfect approach to making Facebook advertising attract potential customers is to give them something meaningful in return for their contact data. To get started, you can give them a free drone image, free home appraisal, free mock home staging or any facebook homes for sale promise, for example, “I’ll sell your house in 2 months or I’ll sell it for free”.
Create captivating Real Estate Facebook ads to attract real estate leads
Then, when you realize the type of ad you want to make, the next step is to create it. Generally, if a piece of material is delivered as a main magnet, then composing and creating it first makes sense.
First, it is time to make your ad a reality. You have to choose photos, plan your illustration and write the text of your ad. When you use a real estate ad with video, otherwise you will have to record your video.
Use emojis in your copy: keep in mind that it is your task to interrupt users, read your ad and then press it. Emojis will increase the click rate of your ad, as they look very much like the text shared on Facebook by your peers.
Use images of houses, but also use people: when trying to convince someone to buy or sell a house with you at the end of the day, occasionally images of houses will make you less appealing to the potential customer.
Retargeting and web landing development
And if you have a bad Facebook ad idea, if you don’t mind planning your landing page, you could end up without any potential customers. A landing page is simply a link on your website that will “appear” on your potential customers when they click on your ad.
Your landing page could refer to them for contact details or it could be a page on the web that has IDX listings in your price range. And, if you are creating a primary ad with the production of leads as a target for the ad, the landing page would simply be on Facebook.
Whatever you want, just take the time to develop a landing page that allows people to leave their contact details
Referral is where you simply send users on Facebook who have already seen the page and market to them. It can be a solid strategy for creating potential customers, because often viewers don’t click on an ad until they see it several times. It’s also a smart opportunity to keep potential customers in your mind before they can contact you.
How much do Facebook ads cost?
Fortunately, not as much as people think. In certain cases, Facebook ads for real estate buyers can be completely free. Of course, how much you pay per potential client will depend on how well you can target your ads, how good your ads are, and how many others target the same people. In general, you will see a minimum of $4 up to a maximum of $100 per lead. Fortunately, if you play your cardsright, the price per lead will go down because it gets stronger in Facebook advertising.
The Secret of the Real Estate Professionals that Sell the Most
The real estate market stands out for its difficulty and high cost when it comes to attracting and retaining clients. Each lost customer represents a lost sales opportunity. That’s why nowadays it is not enough for realtors to only use social media ads.
Every day, more and more real estate agents choose to invest in technology in order to stand out in a market characterized by its increasingly competitive environment.
Since CRM programs entered our lives, we have been able to carry out increasingly simple and efficient business processes. Successful real estate agents and brokers take a step forward in the new digital era by investing in a Real Estate CRM like Aidy APP, that allows them to improve their work, sales and promotion in an easy and secure way, from any mobile or desktop device.