Real estate hashtags can help your posts get additional reach by reaching the right leads and networking opportunities. It has become an added ally for real estate agents to capture the attention of colleagues, clients, and the real estate industry in general.
What are hashtags?
Hashtags are words or phrases that can be used in social media posts. They begin with a “#” sign and then the word or phrase you want to use.They are used to provide more meaning to the posts and to encourage a larger audience to see them.
Users will enter hashtags in the search bar on social media platforms to identify messages that use such same hashtags.
How to use the best hashtags for real estate?
Use general and specific hashtags
Using general real estate hashtags is a smart tactic to ensure that the post is seen by a broader audience. But you should keep in mind that to capture the attention of specific audiences, you should use key hashtags that appeal only to that particular niche. For example, to attract a general audience you can use #houseonsale but if it is a luxury mansion you should use #luxuryhouseonsale.
Monitor the hashtags of your competitors
Social networks are constantly evolving and new hashtags can emerge overnight. You should continuously check the posts of your rivals to see what kind of hashtags they are using and whether some specific kind of posts is having more dedication.
Take a look at the rest of the hashtags that your rivals use in their posts to get more information about what subjects you might be working on.
Save hashtags to keep them at your fingertips
Save your hashtags for easy access to copy and paste them when you need them
You can pin them to your clipboard or mobile notepad.
You can even separate them by topic and create pre-set lists for each occasion, for example, for Open House days, real estate sales, useful real estate tips, etc.
Don’t abuse hashtags for real estate
When used appropriately, hashtags can provide a relevant meaning to your tweets, enabling them to be shared by a broader community interested in the topic.
The number of real estate hashtags you use per post depends based on the social media site you use, but it’s usually a safe idea to keep them to a minimum so that your post looks tidy and well thought out.
When you use too many, your post looks spammy and isn’t likely to receive much engagement. Worse, it can even make you look uninformed or out of touch if you don’t know how to use social media properly.
Real estate hashtag advice for different social media sites
We share tips on how to use top real estate hashtags on each online platform.
Instagram: it is used to connect with new potential clients through the use of hashtags and to generate interest in photos of the properties you have for rent or sale. This social network allows up to 30 hashtags per message, but you can only use the full number if they are all appropriate. In general, 15-20 good hashtags for instagram is enough.
Instagram has one of the most extensive hashtag analysis features, so you can use this to your benefit by looking back at any of the top hashtags Instagram today to identify consumers that are currently looking for homes.
Facebook: use this to connect with other colleges through real estate agent hashtags in your market and find potential clients. However, real estate hashtags for facebook are not so popular. Facebook has groups and pages that can be helpful for your real estate industry, such as apartment rental search groups. You can also use Facebook Marketplace to post photos of available properties you have in your real estate.
Twitter: While you can also share images, videos and links, the actual text you write can only be a maximum of 280 characters, including hashtags.
This social network is less about finding clients and more about keeping up with real estate news and trends.
The “Trending” option on Twitter helps you to search tweets by topic and, at the same time, recommends related accounts and hashtags for you to track.
LinkedIn: is a networking platform for professionals and job seekers. It is used by real-estate co workers seeking to interact with other coworkers, recruiters looking for the best career candidates, and thought leaders to highlight their experience and skills. Although you can share images and videos on LinkedIn, people also use it to share data analyses or thought-leading posts, to communicate with those in their business through LinkedIn communities, or to keep up with industry news.
They prefer to use 3-5 hashtags so they don’t seem spammy. Another great way to stay on top of business news is to follow hashtags.
Pinterest: it is set up in a special manner, where the user supports particular categories and hashtags, bringing together virtual boards with themed pins.
It is used to identify new buyers through home decor and interior design trends.
The use of an average of 10-15 hashtags is a reasonable approximation for Pinterest.
Top 10 real estate hashtags 2020
#realestate – 47%
#realtor – 13%
#realestateagent – 8%
#home – 6%
#property – 5%
#forsale – 4%
#investment – 3%
#realtorlife – 3%
#househunting – 3%
#dreamhome – 3%
Best real estate hashtags
#realestate #realtor #realestateagent #home #property #forsale #investment #realtorlife #househunting #dreamhome #luxury #interiordesign #newhome #luxuryrealestate #house #homesweethome #architecture #luxuryhomes #realestateinvesting #realestatelife #realty #business #design #sold #realestateinvestor #entrepreneur #broker #homesforsale #justlisted #realtors #luxurylifestyle #homeforsale #homes #mortgage #lifestyle #remax
#firsttimehomebuyer #love #construction #homedecor #listing #invest #investing #newlisting #realestatebroker #investor #instagood #motivation #propertymanagement #covid #money #realtorsofinstagram #success #investmentproperty #openhouse #homebuyers #marketing #milliondollarlisting #houseforsale