Your real estate agent’s picture is the secret to your success in the digital era. When prospective buyers browse for agents online, with your real estate headshots as a licensed agent, your first chance to make an impact is your picture.
You must ensure that you have the right headshot as a realtor. That’s why these five tips with real estate headshot ideas will show you how to convey trustworthiness, confidence, and professionalism to attract more clients.
The best tips for real estate agent headshots
We talked to real estate headshot photographers and experienced real estate agents to get their top tips on what to consider when planning what a professional profile photo should look like to be successful.
1) Hire a professional real estate headshot photographer
This investment is critical and will pay off. Your real estate agent photos are one of your most important publicity resources, which means that getting it wrong could scare prospective customers away and make you appear unprofessional. A professional photographer should have a high-end camera, knowledge of lighting, and a portfolio with examples of other close-up shots. A professional photographer can even advise on how to get headshots with the best posture, makeup, hairstyle and profile photo attire.
2) Choose proper real estate background images
The background is important, but not as it is your face. So make sure you choose a proper one that suits what you wish to communicate, without interfering with the main attention to yourself. It also makes it possible for the future to change the context to something new..
If you want a picture for your context, make sure it represents your own personal identity and the area in which you work. If you’re working in the area, a street scene or a brick wall will look amazing without distracting your face. If you work in a more rural environment, your potential clients will respond more to a forest or scenic ground. Whatever real estate marketing approach you choose, make sure the shades match in with your clothing, skin color and hair color.
3) Smile at the camera
In your close-up headshot, don’t be afraid to flash a big smile for the camera. If you can laugh and put a genuine smile to your face, prospective clients can sense the sincerity of the shot. At the end of the day, it means they’re going to see you as someone they can support and someone they want to collaborate with. Your facial expression will make or break a picture of your real estate profile. A grimace, fake smile or frown can cause potential clients to have a negative image of you and choose agents who appear warmer and friendlier.
4) Look your best: attire, makeup and hairstyle
Your real estate agent picture should look like you on your best day of business. That means you can do your hair and makeup very carefully, without overdoing it. If, after seeing your realtor image, a potential client meets you and you look like a completely different person, that might disappoint and lose their confidence.
Dress up for results. Modern real estate headshots are built for a polished and professional look. You should be wearing a blazer, fitted dress or suit in your profile picture for this. Even if you are not formal on a day-to-day basis, professional business attire is ideal for these occasions.
Remember what your profile picture says. It should not be a glamorous photo, but should present yourself as a professional and trustworthy real estate agent.
5) Update your realtor pictures
A snapshot that’s too old will make you look out of touch and out of touch, not to mention unprofessional. As a rule of thumb, it’s a smart idea to refresh your real estate agent’s picture every few years. Clients will trust you more if your picture reflects who you are and then they meet the same agent in person.
Your professional realtor photo is the one you’re using to introduce yourself to the public, so make sure it’s true to you and you’re well portrayed.
For having a more global idea, you can also check this article: The Fundamental Guide of Professional Real Estate Photography.