There are countless ways to present your real estate ads, both offline and online. But if technology advances more and more and provides us with the tools to stand out as a real estate consultant, how can we not use it for having better real state advertising ideas? From emails to social media, videos and 3D images, everything is at your fingertips to achieve the most successful real estate marketing strategies.
Real estate agencies are in a competitive market environment, which requires online professional development and marketing tools to make a difference. Real estate advisers are an important factor to consider in the home buying process, but increasingly, many buyers are seeking more information online, before engaging a real estate agent.
In 2019, the report of the Generational Trends of Home Buyers and Sellers, issued by The National Association of Agents, showed that 93% of property buyers use the internet to search for their purchase. Because of this, it is vital for a real estate consultant to have an active online presence. If you are not so committed and active on social media, you are losing a lot of time and money.
The Real Estate CRM Aidy for smartphones, helps the real estate broker to sell and rent more. Here we share 21 successful tips for realtors marketing :
1. Real estate agent advertising
Ensure the management of different social media accounts (including Twitter, Instagram, Facebook, Snapchat, LinkedIn and Pinterest). Connect and interact with users, promote your properties and share useful information on your page. Capture the attention of people with good real estate content. You can use the APP Aidy for Real Estate CRM to automatically add your portfolio link to your social media and be ready to use your content directory.
2. Generate interactions on property pages
Many home buyers get excited about sharing their property list with family and friends, so be sure to add an option to share or tag options in your posts, to make it easier for home buyers to contact and share different properties and ensure the best real estate online marketing.
3. Use paid advertising and real estate promotion on social networks
Instagram and Facebook are the most important and attractive online tools for applying real estate marketing and connecting with home buyers, promoting your property portfolio and building your brand. Your online presence can attract more people using paid advertising. In addition, Instagram and Facebook allow you to select your audience, duration of the public notice, type of publication (for example, carousel or video) and budget. So you can use the tags or hashtags to identify a post for a specific target audience.
4. Create your website
Most consumers search online for products and services before making the final decision and buying them. When you create a website as a part of your real estate agent marketing plan, it is to show your clients what you can offer them. You should also include listings and updates regularly on your website. This will increase the traffic on your website as they search for properties. To analyze the interaction, you can add your contact information on each page of your site. Also, you can create the option “Contact us” to create a direct communication.
5. Make sure the mobile version of your website is easy to use
Smart digital consumers spend a lot of time on their smartphones. Recent studies show that over 80% of internet users use their mobile devices for online shopping and other activities. Maybe this is one of the best real estate marketing strategies, since you have greater reach if your website has a mobile friendly version. You may also consider creating a mobile app that allows your customers to access the assessment listing. By uploading your portfolio to the Real Estate CRM Aidy , you can easily and automatically have a mobile list of your properties.
6. Real estate marketing companies send newsletters
If you are starting in 2020, email as a real estate marketing plan, continues to be the best method to build friendly and upright relationships with clients. You can collect email addresses from your website, by local broadcast or by other available means. Send your subscribers the information they need, such as news about an upcoming open house, new houses available in the market, recent news or seminars that you are offering in the area. (Please note this: if you are working in different places, you have to divide your subscribers according to their geographical region, which guarantees that they will receive only relevant emails and news from their area). Real estate APPs like Aidy help you create emails and send the right portfolio to your clients automatically.
7. Create your page in Google My Business
Google My Business is one of the best real estate marketing tools that allows customers to search for information easily about their business on the map or search engine. It is free, easy to use and gives you control over your local market.
8. Consider a lucrative niche
If there is strong real estate competition in your area, you may want to consider making yourself exceptional by buying a lucrative niche. Become the most loved real estate agent by foreigners, pet owners, families with children, students, among others. Creating a personal brand in a specific niche can make you stand out, especially in saturated areas.
9. Determine a single sales proposal
Think about the things that make you stand out from other competitors. Here are some important questions to consider as you develop your plan:
What are the unique qualities you offer that others cannot offer?
How does your personal approach stand out to add value to prospects?
What is the best price, buying and selling trends in the market?
How can you debate these trends (complementing the numbers) with the prospects?
10. Use local images and stories
Most of the time, you are not just selling a house, but you are selling a place or area of a region. You are selling the wonderful feeling of living there. Show the best of your geographical area and the quality that it has to offer with beautiful images of emblematic and familiar places in the city.
11. Hire a professional photographer
A sucess real estate rely on the influence of good photography, because poor or uninteresting images can reduce customer attention to their properties. You must have attractive photos of your properties. You can hire a professional photographer (with more experience in real estate or architecture photography) or you can also make use of sophisticated equipment. You can find detailed information in the post: The Fundamental Guide for Taking Professional Photos in Real Estate
12. Create a virtual 3D model of your portfolio
Your clients’ time is important and they want to understand more about your property before visiting it personally. A virtual 3D model is a good way to give buyers an overview with a complete and accurate preview of the property.
13. Never underestimate local sponsorship
If you have a target audience to work with, you may consider sponsoring festivals, school events, and / or sports teams. As a local sponsor, you can sign up to put up some of your business flyers, t-shirts, and flyer programs.
14. Use drone technology for videos and photos
You can use drone photography for extensive sessions of the exterior of the house and its surroundings. In addition, you can use the photos to improve the interest factor of your real estate ads. Videos help to provide a supplement to your visual illustrations or tours, and show exterior features like backyards and pools. You can use drone services provided by a local supplier, and if you are satisfied with the results, you can buy a drone and learn more about it.
15. Include some old emails
The web is a huge influence and traditional advertising holds its place, especially when you have a specific select audience. You can consider sending postcards to your leads or qualified clients, according to the area and target you prefer.
16. Don’t forget to build partnerships with local businesses
Good communications and relationships with other local businesses play an essential role in improving agent marketing. If you socialize with business owners at breakfast, you can buy them a new set of coffee mugs with your logo, or you can decide to buy from the designer place where they’ve bought their tablecloths. Don’t be afraid, be friendly and have a good conversation with local partners.
17. Request feedbacks from your previous clients
Feedbacks are important to improve your service. They show the level of satisfaction that people obtained, and the recommendations of your services for potential clients. When a buyer has had a pleasant experience working with you, contact him and ask for his comment and / or opinion. If necessary, you can get some of their images as well. Take advantage of that feedback to strategically locate their opinion on your website, and share it frequently on social networks.
18. Real estate marketing agency with ads
Real estate ad sites are on Google for real estate marketing. You must be present if you want to be found on the internet. This doesn’t mean that you should spend your entire advertising budget on ad sites, but at least become a member. Choose properties to use your paid ads carefully.
19. Offer a gift at the end of the contract
The relationship with your clients does not end after closing the deal. You should share their experiences with family, acquaintances, and friends who may consider using your service in the future; so you can send them a small present such as a restaurant gift card, home device, or theater tickets.
20. How to market yourself as a realtor
Always keep close contact (even months and years later) with your old buyers to build a friendly relationship. In addition, you can send them Christmas cards or anniversary letters so that they always remember you. This will allow your clients to introduce you to their friends who are ready to buy a property. The Real Estate CRM Aidy automatically creates emails, birthday reminders and contracts. Aidy provides marketing tools to create posts easily on social media, which can help you stay in touch with a large customer base and improve your commertial real estate advertising.
21. Request references
More than 40% of sellers using a real estate consultant, contacted him through the referral of family and friends. References are an integral part of a business agreement. If you’re not asking for recommendations, you can get started now by contacting buyers who settled in their new home a few months ago. Ask if they haven’t had any problems and include a reference request in your message.
If you are looking for 100% mobile and easy CRM software to carry out Real Estate digital marketing while developing your work, you should try Aidy. The new generation of real estate broker Aidy APP, monitors all agent activities 24/7, matches buyers and sellers, creates automated emails about properties, promotes your portfolios on social media and helps to generate more profits by increasing sales and rents of real estate. You will find many real estate marketing strategies examples and real estate marketing templates.