Define the objective and choose a program
The objectives of the real estate newsletters are generally based on the entire sales market. However, defining your goal is also the act of determining what type of content, real estate newsletter templates and real estate newsletter service will best resonate with your target market and drive sales. Setting a goal will help you determine your success metrics, allowing you to measure what works and adjust what doesn’t.
Select the target
Take a good look at your audience and think about the content that matters to them. The more accurate your content is to address your audience’s concerns and issues, the more successful your real estate newsletter will be in providing sales opportunities.
Your real estate newsletter can help you provide content for the young couple looking to buy their first home, the family who need a bigger home, and retired couples who want to downsize. Having an accurate image of your audience will help you deliver targeted content that buyers will find useful.
Think about the result you desire
Your real estate newsletter should have content targeted at buyers at all stages of the sales cycle.
For example, someone who’s about to buy may be interested in advice about how to plan for a relocation, contact details about a moving business, or details about the nearest restaurants they might visit before their kitchen is finished. However, someone in the awareness phase needs to have basic information about the house and the neighborhood: average prices, local events, school institutions and the proximity of supermarkets, among others.
Select a professional real estate template
Most real estate newsletter templates are clear about the three main parts of a real estate newsletter: the header, headlines, and body text. Although these are the most important parts of an effective real estate newsletter, there are many essentials included in each one.
Start with a beautifully designed real estate newsletter template and customize the rest to suit your content. For example, statistics suggest that video engages your audience at a higher rate and increases connection. If you want to feature a video in every real estate newsletter, you need to choose a real estate newsletter template with a spectacular feature for video design.
Write the content
Now that you’ve established your goals, audience, and desired outcome, content should be central, but don’t overload it. Five to seven articles with two or three images or videos is a good rule of thumb, though it may vary based on interest in the topics.
Customize the template
The easiest way to bring your real estate prototypes to the next level is to modify the template to fit your demographic and contact list so that any person who opens your real estate newsletter knows like it was made only for them.
It is best to target a specific audience and break it down into lists by interest. Where they are in the buying cycle is vital in helping each group receive personalized information that moves them through their sales funnel.
Include participation opportunities by asking questions, creating surveys, or giving users the ability to submit their own images on social media to win a prize.
The “subject” of the email must be striking
A boring subject line is a quick way to delete your real estate newsletter.
The best way to increase the open rate of your real estate newsletter is to make the subject line interesting and attractive to your readers.
It is important to be personal as readers want to know what you are talking about, so try to use words like yourself or use short codes to enter the reader’s name.
Everyone receives dozens of emails every day, so one way to stand out is to make it clear that you have something unique to offer. You may be tempted to use capital letters for emphasis, but this translates to screaming and can discourage readers.
Use urgent language that will encourage people to open the newsletter quickly so they don’t miss out on timely information.
Be sure to comply with Anti Spam laws
To send your newsletter through a real estate newsletters service, you must confirm that you are not violating the CAN-SPAM Act. Some spam problems can include sending unsolicited emails, not deleting people who choose not to participate, and buying email addresses.
Spam laws for electronic delivery cover everything from the issue to who can receive your real estate newsletter. You must ensure that your email recipients and your real estate newsletter do not violate any of these laws to prevent the state’s newsletter service from suspending your account.
Make a pre-pevaluation
Many of the real estate newsletters services have built-in browser controls to ensure that your email newsletter is displayed correctly on all browsers and devices. Because browsers and email programs can vary widely, it’s vital to know how major platforms like Outlook and Gmail will display your newsletter. A test message can easily be sent to verify. This allows you to view and adjust your emails depending on how they appear in your inbox.
Send out the real estate newsletter and track it
Once you are sure that all the links work, the subject line is attractive, and the content is directed to the right audience, you are ready to click submit. After the newsletter is sent, you need to schedule a follow-up time of three days to see the results of your real estate newsletter campaign.
Keep in mind that creating the perfect newsletter is a process. The results tracked over time will give you an idea of the successful parts of your real estate newsletter and what needs to change in the next submission.
Here you will find: Real Estate Templates for sending to your leads
Analyze the results
Testing different real estate newsletter templates and content types to get the right results will be an ongoing process. When a statistic shows you a high click rate on a certain type of content or a high level of comments for an email newsletter, repeat the formula and try again.
By analyzing the statistics, you will know what needs to be changed because it didn’t work and what needs to be repeated because your readers love it.
The Best Real Estate Newsletters Content
Videos of properties and experts: a video is a great way to show a property and explain all the details and benefits of it.
Real Estate Agent Blogs and Reports: by adding informative neighborhood blogs and reports to your real estate newsletter, buyers have the impression of being a professional and knowledgeable agent ready to help them buy property.
Seasonal and Holiday Content: parties and seasons are the perfect time to share information on recommendations, decorations and tips. During the holidays, it is best to share tips on special gifts and souvenirs.
Home Tips: Buying a home is a personal experience, and these types of tips make a real estate agent seem approachable and help clients imagine living at home.
Community information and events: Sharing community information like parades, charity events, and festivals in your newsletter can make it more valuable to home buyers. This type of information helps the buyer see the real estate agent as interested and knowledgeable in the community. They are also more likely to retain the newsletter as a reminder of what is about to happen in their area.
Practical and Educational Items: you can help buyers overcome uncertainty and keep their name in front of them with helpful ways to complete a task.
One of the best ways to find out what real estate agents are doing with your newsletter is to sign up and find out. Just because you’re also a real estate agent doesn’t mean you can’t investigate what others are doing.
With the Real Estate CRM Aidy, you can write newsletters, use professional templates for real estate and send mails automatically to your real estate leads.