Real estate scripts can help you feel more comfortable talking to clients you don’t yet know. You might be meeting them for the first time, or you might be worried that someone would doubt you or make you hesitant to take the next move. Real estate scripts train you for a variety of cases, allowing you a confident strategy that can transform clients and get you an appointment.
Real estate scripts for cold calling
Your first call can be a live connection, a targeted lead or a call about a concern from your agency. You could also get a call about a home that is about to go into foreclosure. You’ll be moved to live calls with interested leads as the agency’s lead representative, and real estate scripts will help you plan for the first conversation.
Prepare to address questions like whether the home is selling for more or less than the asking price or what the pre-foreclosure procedure entails. A real estate customer intake script may help ease any doubts a prospect might have about their past experience.
When to use real estate phone scripts?
Use real real estate agent scripts to recontact the client, find out where they are in the process, and remind them of the services you offer.
Also, get to know the client, recognise their needs, set up a meeting, and follow up with scripts. Maybe your prospect wasn’t up for a lengthy interview the first time; they saw you at an open house, or they weren’t ready to speak to an agent at all.
Answering questions is almost as important as asking them, so pay attention to what the customer says. You can pick up on hints as to what their true needs are. And if these prospects aren’t willing to buy right now, they may know someone who is.
Tips for real estate cold calling scripts
You can sound more relaxed and sincere if you practice your scripts. If the talk is going on, keep the tone light and don’t be afraid to drop the script. Here are a few things to do before a call to make sure you’re comfortable for the chat:
- Keep a piece of paper and a pen on hand to jot down notes.
- Prepare to answer any inquiries or discuss any concerns a potential client might have.
- Don’t make deals you can’t keep.
- Have trust in yourself. Avoid nervous amusement or feigned cheerfulness by managing the inflection and sound. To get the best vocal projection, maintain a healthy stance.
- Know the availability so you can meet with a buyer or seller as quickly as possible without having to search your calendar.
- Plan ahead of time where you’ll meet. Choose a spot that is familiar to you, easy to locate for visitors, has plenty of space, and allows you and the prospect to easily converse.
- Take the opportunity to practice the real estate scripts with a friend or family member. Take note of any feedback and repeat the dialog until it sounds normal.
- To make it easier to remember and recall the words, split the script into parts.
- Refresh your business awareness to make sure the listings provide the most critical aspects of the market: prices, features, and locations.
Realtors have many duties to fulfill. Sometimes it seems that 24 hours in a day is not enough. Fortunately, nowadays, Real estate CRMs like Aidy facilitate realtors’ daily life. You can check this article with more information about this issue: The Secret of the Agents that Sell the Most.
Real estate agent scripts: questions and objections to prepare
The most difficult interaction to have is when a new customer has many excuses for not wanting to go on. You have a clear chance to explain what they actually need and how you can support them if you prepare for their questions with a real estate script.
Here you can find detailed information on How to manage real estate clients.
How to practice real estate scripts
Review the following scripts to professionally answer these concerns.
Example of real estate script for buyers
Agent: Hello, this is (your name) from (name of broker or agency). I just got your message about (mention property). Would you like to see this property?
Buyer: Yes, I would like to take a look at it.
Agent: Great, are you looking for a particular type of property? (find out as much information as possible) Because I may have other properties to offer you.
Agent: That sounds great, (here provide details about your professional experience as a real estate agent) When will you be available to schedule a viewing of this property?
Buyer: (Answer your availability)
Agent: OK, (mention day and time) works for me. One more thing, just to corroborate that you are not already working with a colleague. Are you currently working with another realtor?
Agent: Perfect, I’ll see you then. Any other questions, I’m at your disposal. Bye
Sample script for real estate buyers who are not ready to buy
Agent: Hi, I’m (your name) from (name of broker or your agency). I just got your message about (mention property). Are you looking for properties in that location only?
Potencial client: I’m actually just inquiring at the moment.
Agent: I understand, what are you looking for? So I can better advise you in your specific search.
Potencial client: (Gives details on house search), but again, I’m just looking at the moment.
Agent: No problem. That’s good. Although the economy is moving fast, now is an excellent time to invest. Do you have an idea of when you would be willing to do the real estate transaction?
Potencial client: (explains his situation)
Agent: I see what you’re saying. So, the simplest thing for me to do is give you an email so you can see the properties that match your criteria, as well as keep you informed about new listings. Only give me a call or send me an email if you see anything you’re interested in.
Potencial client: (reply)
Agent: Thank you for calling. I’ll contact you in the coming weeks to make sure I’m getting you the right properties for your needs. Otherwise you can also call me at any time if you have any questions. I will keep in touch. Good bye.