Real estate SEO is a fundamental marketing tool for realtors and brokers to stand out on the internet. For real estate listings, it is important to first understand what exactly SEO for real estate agents is.
What is Real Estate SEO?
The method of optimizing and tailoring your website’s content to perform high in search engines such as Google is known as Search Engine Optimization (SEO). If you rank well, Internet users searching for terms related to your website (e.g. “luxury homes for sale in New York” will see yours first in the search results.
SEO is used by real estate agents and brokers by using high-traffic keywords in their website content.The purpose of SEO is to help people find what they are looking for when they see that your real estate agency or venture are the first options to appear in their searches. That’s why it’s vital to have the best real estate SEO description.
5 Real Estate SEO Tips
1. Research which are the local keywords and their variants for the real estate sector
Even if your property is only located in one city, think about other real estate seo keywords that describe the surrounding area with broader descriptions to attract more clients.
Real estate SEO experts will perform broader searches than simply seeing what to search in local SEO for real estate. It should also include all variations of the main keyword. For example, “brand new apartments for sale in Miami”, “luxury apartments for sale in Miami”, ” apartments for sale with ocean view in Miami”.
2. Promote the listings on your website and blog
Are you wondering how to do SEO for real estate websites? Real estate search engine optimization is extremely helpful in driving traffic to your listings. Be sure to link to your individual listings from your website and consider creating a section on your home page that showcases your most recent properties.
If you have a blog, it can also be a great way to keep visitors updated on new listings and industry topics.
If done right, the form of content on your website will boost the efficacy of your real estate SEO strategy by more than fifty percent.
Even if your SEO tactics are successful, if a user clicks on a link to your website and finds it lacking in useful and interesting material, they will leave quickly.
The best seo real estate websites have more unique visitors accessing the site, so therefore, the more popular your site will become and, as a result, the higher your ranking will be.
Also, use real estate SEO to write articles for your blog that will pique your visitors’ attention and tell them about your real estate agency, allowing you to increase your rating.
3. Promote your listings on social media
Using social media to share access to your listings would help you reach a larger audience. However, don’t do it too much. If your social media sites are overrun with real estate listings, your clients or guests will be irritated, so limit yourself to post one or two properties a week.
4. Optimize your property images
Real estate listings rely heavily on photographs. They will entice prospective customers to contact you and have a much more comprehensive picture of a property than a text summary alone. But even though they can quickly grab the attention of a visitor to your website, unfortunately search engines don’t process visual content.
The only way search engines can tell what your photos are of is with a file name and using alternative descriptions. Be sure to include these as part of your seo for real estate listings and make sure they are relevant to both the photo and the page content.
5. Use SEO for titles and meta descriptions
An important aspect of your website is the SEO analysis so it’s vital to update the titles and meta descriptions of your website and blog.
The title of each page should include the main keywords you would like to rank for. Each page’s title should have a maximum of seventy characters.
The meta description is what people see on your search engine results page on Google and other search engines. The description is important because it explains what the page is about.
The Title and Meta Description are very easy to update on most real estate website platforms. The meta description is a bit longer with a maximum of 300 characters. The title plays an important role in page ranking, while a well-written meta description will entice users to click on your site instead of others in search results.
SEO real estate marketing and promotion
Search engine optimization promotion on search engines such as Google can be organic (free SEO) or paid (SEM: Search Engine Marketing). In the organic one, the website is positioned in the first places according to its quality and the number of visits it has. And in the paid one, a monthly fee is paid for specific words so that the web page is placed in a special section above the rest of the sites in the results of the same search.
Hiring a real estate SEO expert
It is possible to do work with web or blog content on your own, but you have to have specific knowledge in marketing to increase website traffic and leads to your page.
That’s why, due to the complexity and unique challenges in SEO for realtors, many choose to pay an expert. Keep in mind that you will not only be competing with local agencies in your area, but also with franchises of the big brokers like Remax or Coldwell Banker.
However, it’s not just about looking for search engine optimization, it’s about having professional tools that help empower the real estate agent’s work by saving time and continuous follow-up marketing tools, for example with the use of a real estate CRM such as Aidy.
Nowadays real estate software like Aidy allows you to automate much of your work, as it monitors all agent activities 24/7, the most convenient matches between buyers and sellers, creates automated property emails, promotes your portfolios on social media and helps you generate more profit by increasing sales.