In this current era where technology advances by leaps and bounds and where we are connected at every point of the planet, it is vital that you know how to take advantage of Real Estate social media posts.
The National Association for Realtors, known as NAR, has shown in its studies that millennials (people born between 1980-1998) constituted 37% of buyers in 2019. A study by Nielsen also shows that this is the same age group that spends most of their time on social networks, about 13 hours per week.
These reasons make social networks a conducive channel for real estate marketing, for extending your brand, connecting with new buyers and discovering more versatile advertising platforms, compared to traditional methods.
Now that you know this official data, it is important that you know each tool, how to get closer to your customers so they become leads, as well as all the necessary aspects for to make the most of social networks as a real estate agent.
What Channels Should a Real Estate Advisor Use?
Social networks and their roles are increasing at an rapid speed, so it can be difficult for a busy agent to keep up with all the changes. Therefore, the first question you should ask yourself is who your target audience is in Social Networks as a Real Estate Agent.
Young users prefer sites like snapchat and those oriented to the professional field, choose LinkedIn. Real estate agents with limited time to execute their social media strategies can consider themselves to remain market leaders: Instagram and Facebook. These are known as the best channels to capture more leads.
In addition, if you are one of those who do not have enough time for social networks, with the real estate software Aidy , you can make automated publications that will help you streamline your activities.
Tips for Making Real Estate Social Media Posts More Effective
Make Yourself Accessible
Set up your social networks so that your fans have a variety of ways to get in contact with you. Include your basic contact information, you can also add calls to action so that the client can schedule an appointment with you or extend an RSVP invitation to an open house. If you organize many events, be sure to add them to the Facebook events section to capture more customers.
As with email marketing, the main goal of your social media strategy should be to provide your followers with high quality, useful content that generates participation.
Particularly when it comes to Instagram and Facebook, the posts can clash with family and friends photos and updates. If you share only sales promotions, they can easily be ignored.
Instead, use your profile to become known as an expert in the market through publications of innovative locals of interest, links to community events, trends and market statistics, including advice on how buyers can manage finances to obtain a house with low initial costs.
Simple and Quality Content
Always use attractive and high quality images on your website. This works well when you have impressive ads to highlight, but keep it with every image you post. And don’t be afraid to create videos with applications on your phone. Even with Aidy, the real estate CRM, you can add messages with custom sources.
The most honest and true you are, the happier you are.
Don’t be afraid to resubmit and share other people’s content, particularly if it’s important to your audience and can be helpful to your customers. Social networks are also a good place to highlight any content you share in your personal blog. Backlinks or links on other pages can help you to drive organic traffic and ultimately increase your leads.
Promote your Portfolio or Brand in Real Estate Social Media Posts as an Agent
Promoting or advertising on social media offers many advantages that traditional ads do not have. FIn specific, Facebook is now selling a product called Real Estate Advertising, which optimizes innovative images from your MLS to pick the best material for your audience. This advertising not only stands out for being dynamic, but also for because it automatically matches with leads according to their behaviors.
In addition, you can build your professional image as a real estate advisor and show your specialization to your target audience.
Real Estate Hashtags
Hashtags are marks found on social media platforms that make it easy that identify messages or material about a particular topic or material. It is generated by including the “#” symbol in front of a word or expression without spaces. Four of the best real estate hashtags are as follows:
#realestate #realestateagency #realtor #broker #forsale #forrent #newhome #dreamhome #homelisting #property #housing #homesforsale #openhouse #homeinspection #homesweethome #foreclosure #renovated #justlisted #homeevaluation #justlisted #househunting #realestateagent #realestatebroker #realestatecrm #realestatesoftware #realestatemarket
Analyze your Posts to Improve Them
Another advantage of using social networks for your real estate marketing, is how easy it can be to analyze the success of your publications, both the organic and the paid ones. Instagram and Facebook have analytical tools that allow you to see impressions, clicks and participation. After a few weeks of constant posts, you can see what attracts your audience the most to start adapting your content to their interests.
If you are ready to work on your social media marketing strategy, the real estate CRM Aidy can help you create it with real estate marketing and automation tools.