The real estate industry has changed a lot in recent years, especially with the advancement of technology, and real estate videos are an essential resource that every real estate company and agent should have.
Undoubtedly, the internet has become the fundamental tool for real estate agent videos to have more visibility and to be able to show their properties to potential buyers in a massive way. When a potential client searches for a property online, in addition to the data sheet, what is most looked at today are the visual images. Before it was only very good quality photos, but today real estate videography is vital to stand out and be at the forefront, as well as stand out from the competition.
Currently, real estate video marketing is essential for your ads and listings to be well positioned and popular. Yet, real estate video marketing is used by only a limited percentage of brokers and agents. It is important to consider this audiovisual tool to have an advantage over the competition.
The reasons why you should use real estate videos
Save time and money
Creative real estate videos give agents the opportunity to highlight the unique features of their listing. They also allow you to give buyers a look inside the property. Only buyers who are serious about the property will make an appointment to see it. This frees up time for agents to close other deals in place to prepare for shows that may not pay off.
Real estate video tours are popular and clients love them
People clearly prefer to view a video tour of their list over a variety of static photos on pages of text. This is due to the fact that the videos are more believable and appealing. As a result, the virtual real estate tour provokes excitement, which is why people buy real estate.
Better positioning in searching results
You might want to have realtor videos on your website to help it rank better in search engines. Video-enhanced real estate listings have been found to attract far more queries than listings without video. Having a YouTube channel with real estate content, on the other hand, is a perfect way to attract a larger audience. Since YouTube is owned by Google, the videos that are uploaded there have a high ranking on web pages.
If attracting more homeowners to list for you isn’t enough of a justification to include real estate video tours in your listings, increasing your business visibility should be. The success of online video sites has exploded in recent years. When looking for your home, buyers are increasingly turning to videos for details.
Online video is a strong way to distinguish yourself in today’s real estate industry. Not only can video pique buyers’ attention, but it will also help you secure more ad placements. Sellers like to deal for agents who go beyond and above the call of duty. Offering special benefits, such as creating high-quality videos for your clients, will help you become a more attractive agent to work with.
How to shoot real estate video? It’s advisable to hire a professional if you want to have the best real estate videos with the appropriate marketing techniques to effectively increase lead generation. You’ll need to do these things: hire someone that has the ability to film the right kinds of videos and the ability to successfully sell them.
How to make real estate video tours? To show the interior or exterior of the houses in a global way, you can use drones. In this article you will find a complete guide of real estate video with drones.